Take this from someone who hasn’t seen the original Thor. I spend the least amount of time thinking of Marvel movies out of any of you, I’m willing to bet on it.
Not that I haven’t wanted to see it. I lost interest in Marvel movies after I was enthralled with The Avengers (2012) twice in theaters (that was enough), and especially after a particularly terrible date to see Captain America: The First Avenger (2011) when he ignored me the whole time and then drove me home, while telling me he was still in love with his ex. But I digress…
I haven’t seen any of the Thor movies. But that won’t stop me from reviewing the RAGNAROK trailer (*loud metal guitar twang and Robert Plant shriek*). It was mostly due to a headline I saw that said “Come for the Thor trailer, stay for Jeff Goldblum.” I was sold.
It seems to me that there’s a certain crowd for the Iron Man/Captain America movies. The classic and by-the-book nerds. Marvel will get an audience for those no matter what. And then a certain crowd for… the other Marvel movies. The original 2011 Thor didn’t seem to land as big as everything else did, and did anyone remember there was a Thor 2? I sure didn’t. So they had to work a little harder. Thor: Ragnarok looks like it’s taking a page from the Guardians of the Galaxy way of doing things: “we’re playing cool rock music you like and making you laugh and using old 1980s graphics! Like us pleeeeeease!” It’ll still make a billion dollars so I don’t know what they’re worrying about. Aaaaanyway.
The trailer begins with Thor being tied up and captured, with an absolute cliched and zany twist: “I know what you’re thinking – how could THIS happen to ME?” There’s absolutely no follow through to that “question on everyone’s minds,” but that’s okay. We then see the imagery of the hammer, right as the Led Zeppelin takes charge (I’m a sucker for Led Zeppelin songs used in trailers (see: ‘Good Times, Bad Times’ à la Wolf of Wall Street; ‘When the Levee Breaks’ with The Big Short)). It really tends to make trailers better, it’s that simple. Definitely holds true with Ragnarok – without the Zep, it wouldn’t be as alluring. And you have to admit, they’re trying really hard here to be like GOTG.
So the legendary world (planet? village?) of Asgard looks like it’s in a whole lot of trouble, which will probably make Thor at least a little bit miffed. I foresee some of the hammer being thrown and all that good stuff.
Onto more important things.
Now let’s talk about Cate Blanchett. Yeah, that badass villain is Cate Blanchett, guys. Forty-seven year old muhfuh-in’ Cate Blanchett, and she looks like an absolute queen. My first two viewings, absolutely unrecognizable! I thought it was just the director getting a little overzealous with the makeup artists for, again, a Guardians-style eccentric makeup design on some C-list premium cable actress. But now that I know it’s Cate, you’ve got me. It looks like Thor’s getting a little thrown around by some women (the other female antagonist being Tessa Thompson), which I think ought to turn on everyone, far and wide. Which of course is what the usage of female characters is for! For real though, both Blanchett and Thompson look like they’ll be strong and wonderful – let’s just see if there’s any dynamic writing for their characters.
Then comes Jeff Goldblum, Idris Elba, and Loki (Tom Hiddleston), all presumably as villains. Is there anyone on Thor’s side on this one? Doubtful. But if anyone can handle going alone, Hemsworth can. Downey Jr. would be snarky, Evans would be too humble and gallant — Hemsworth is going to get beat up a little bit but he’s going to come out the other side okay. And I can just totally see his brother Loki taking his side at some point, because… let’s face it, that’s the kind of guy Loki is. Wishy washy.
So for a teaser trailer, I think it does the trick. It isn’t too vague and one-dimensional. It introduces all of the new characters and enough flashy things, definitely leaving you wanting more. Particularly with Goldblum and Elba. As well as [Mark] Ruffalo – what’s to come of that with the Hulk? Looks like NBL — NOTHING. BUT. LAUGHS. (get it… because Hemsworth made the joke about being coworkers, which is probably one of the best one liners of the film that they had no reservations about giving away in the teaser trailer… get it?)